L'Occitane Survey Analysis!

 Hello! What you will read is a general analysis of a survey related to the L'Occitaine brand and its experience with the customer

• The majority of respondents are female (72.7%), followed by male participants (18.2%), and a minority identifying as non-binary (9.1%). This suggests that L'Occitane’s perception may be primarily shaped by women, likely reflecting the brand’s target demographic. However, the inclusion of male and non-binary respondents provides a broader perspective for the analysis.

• Most respondents are between 26 and 35 years old (57.6%), followed by those aged 18 to 25 (15.2%) and 36 to 45 (18.2%). Participants over 46 years old make up a smaller proportion. This indicates that the brand's perception is mainly influenced by young adults and millennials, who are often more inclined toward luxury skincare products.

• Most of there spondents  live in France,. his indicates that the survey results predominantly reflect the opinions and perceptions of people who are familiar with the French market and culture, which is highly relevant for evaluating a brand like L'Occitane.

• The responses reflect a strong perception of quality and exclusivity.

The majority of respondents (45.5%) discovered L'Occitane through friends or family, showing the importance of word-of-mouth in building brand awareness 
In-store experiences account for 27.3%, indicating the role of physical stores in attracting customers. Social media represents 15.2%, highlighting its growing influence. A smaller percentage learned about the brand through work or personal exploration, while very few stated they do not know the brand, suggesting strong overall awarenes.   


 For some, the stores’ connection to nature and attention to detail enhanced their experience, while a few participants noted they had not visited a store yet.


 

• A majority of respondents (54.5%) strongly agree that L'Occitane embodies the "French essence," while 30.3% agree. This highlights the brand's successful connection to French culture and heritage.

The most common feeling reported is "relaxed" (46.9%), followed by "soft skin" (28.1%), reflecting the calming and nourishing qualities of L'Occitane products. Other responses include "pampered" (12.5%) and "energized" (6.3%), showing a positive overall experience. A small percentage has not tried the products.

• A significant portion finds the products expensive, reflecting the brand’s premium positioning in the market. Very few consider the products affordable, which aligns with the luxury image that L'Occitane has cultivated over the years. This balance between being seen as high-quality yet pricey reinforces the brand's exclusive appeal

• The consumers / client suggested better marketing and communication to increase brand awareness and engagement.Also,  personalization, such as tailored skincare solutions and subscription models. Most of the answers focus  on enhancing accessibility, diversity, and customer interaction.

• A smaller group has never bought the products, possibly due to lack of awareness, accessibility, or high prices.These insights point to an opportunity for the brand to convert occasional or rare buyers into more regular customers.

• The feedback highlights a demand for transparency, quality, and alignment with personal values in skincare brands.

• The majority of respondents rated their comfort level with the survey as 10, indicating that they found it clear, straightforward, and enjoyable to complete. A smaller percentage gave ratings of 8 or 9, showing general satisfaction with minor room for improvement. Only a very few gave lower scores, suggesting isolated instances of discomfort or misunderstanding. Overall, the survey was well-received.

By: Valeria Franco