EAU THERMALE AVÈNE: History of avene

Avène

Eau Thermale Avène’s history began in 1736 when the healing properties of its thermal spring water were discovered in the village of Avène, France. The water gained recognition for soothing skin conditions, and by 1743, the first hydrotherapy center was established. Avène’s water was internationally acknowledged in 1871 after treating burn victims of the Great Chicago Fire. In 1874, the French government recognized it as a dermatological treatment. Acquired by Pierre Fabre in 1975, Avène expanded globally, offering skincare products based on its signature thermal spring water, focusing on sensitive skin. Today, it’s a renowned global skincare brand.

Why people choose avene?

People choose Avène because it is ideal for sensitive skin, featuring soothing thermal spring water with healing properties. Dermatologists recommend Avène for its gentle, scientifically proven, hypoallergenic, and non-comedogenic products, making it a trusted choice for managing skin conditions.

Avène targets consumers with sensitive, reactive, or problem skin, including those with conditions like eczema, rosacea, and dermatitis. They also cater to individuals needing post-treatment care, allergy-prone skin, anti-aging solutions, and gentle sun protection. Their focus is on providing safe, dermatologist-approved skincare.

Innovation:

In recent years, Avène has introduced several innovations, including products like Cicalfate+ for faster skin healing, Cleanance Comedomed for acne-prone skin, and XeraCalm A.D Balm for eczema relief. They also launched Hydrance Aqua-Gel for deep hydration and Intense Protect 50+ sunscreen with broad-spectrum protection. Additionally, Avène’s Sterile Cosmetics Technology ensures product safety without preservatives, ideal for sensitive skin.

By: Niannan Li